Redesigning an IT reseller platform with over 400 brands and thousands of IT products required a fresh perspective to enhance usability, boost customer retention, and establish a distinctive digital identity in a highly competitive market.

Challenges

• Redesigning the UI with a simpler, more minimalistic approach while preserving all essential information.

• Guiding users to effortlessly complete purchases and easily locate products, brands, and categories.

• Creating a user interface that ensures customer retention by delivering an exceptional user experience.

• Establishing a memorable visual identity to stand out in a competitive market.

How we did it

• We redesigned the UI from scratch, adopting a modern and easy-to-understand design that ensured all critical information remained accessible without overwhelming the user.

• To streamline navigation, we designed categories and product pages to eliminate clutter, making it effortless for users to find any product, brand, or category and complete their purchases seamlessly.

• To deliver the best user experience, we redesigned both mobile and desktop versions, ensuring consistency throughout and incorporating CTAs that drive seamless interactions.

• To create a memorable digital presence, we developed a strong, cohesive visual identity that stands out, ensuring the website is recognizable and competitive in the market.